Tag Archives: humor

Watch – Shopbop’s Exclusive Short Film

05 Wednesday Sep 2012

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One of the best shopping sites just earned more points in my book with their short film, “Launch Pad.” A cute take on how they deliver fashion straight to your door (or through it), the cast is quite impressive. Look for cameos from designers like Thakoon and Rachel Zoe plus bloggers like The Man Repeller herself, Leandra. I love brands that don’t take themselves too seriously.

Watch the video then check out their latest offerings, including an awesome sale section!

Branding Lesson: The Commercial That Made Me Like Sears

09 Thursday Aug 2012

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Sears is known for a lot of things, fashion is not one of them. Every Kardashian (and every Jenner) could have her own line there (and I’m sure we’ll see a Kendall/Kylie for Sears line soon), and I still wouldn’t shop there. I’m sorry but I’m not sorry – it’s the truth. However, as someone who understands the importance of brand image and knows how difficult re-branding can be, I have to say this new Sears commercial is spot on.

First of all, NOTHING ABOUT IT makes you think it’s Sears. A young couple on a beach, running around without a care in the world…it feels more Quicksilver/American Eagle/Free People for the first 18 seconds. Second, the catchy song by Chappo supports that free-spirited image. And lastly, it has a major sense of humor. Young, catchy and comical. No sane person would use those words to describe Sears. While one commercial does not a brand image change, it definitely got my attention, which is a tough first step.

But I’m still not shopping there.

Song: “Come Home” by Chappo