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The latest designer collaboration at Target has launched, and I’m not only pleasantly surprised, I’m genuinely excited about it. I had high hopes for LOVE by Prabal Gurung from the first time I got a sneak peek of the online lookbook a few weeks back. The avant-garde prints and vibrant colors are a welcome reprieve from winter’s heavy knits and coats, and even though I’m not usually a print person, I was drawn to these. My online order arrived yesterday, just in time for a beautiful sunny and warm weekend.
While Target has put out their fair share of designer collabs in the past, I’m usually disappointed with the quality of the pieces. What looks amazing in an ad looks and feels cheap in real life, so I hardly ever end up buying into it.
But with Prabal, the fabrics and materials are by far the best I’ve experienced with a designer Target collection (at least the pieces that I ordered) and the prices are extremely reasonable. At just $39.99, this shirt-dress makes a fresh statement and feels so effortless. I decided to keep it casual by pairing it with flat sandals and minimal jewelry – it was a perfect look for a sunny day in LA. All the compliments I received seemed to prove me right.
Dress: Prabal Gurung for Target. Sunglasses: D&G. Shoes: Max Azria.